Getting Serious About M2M: The Growing Strategic Importance of Connected Products
Jack Sweeney, CEO, Axeda, & Bill Zujewski, EVP, Product Strategy & Marketing, Axeda
The convergence of cloud computing and connected products is paving the way for businesses to achieve new levels of innovation and competitive advantage. Over the past decade, Axeda customers have embraced this business opportunity to build market-changing connected products that reduce costs, generate new sources of revenue, and provide competitive differentiation. In this keynote address, Jack will highlight the mega-trends impacting the M2M market, share the Axeda connected product maturity model, and introduce some of the industry’s top M2M innovators and their real-world connected product solutions on the market today.
CHATTER: How the Explosion in Conversations with Things Will Define the 21st-Century Company
Emily Nagle Green, Chairman Emeritus, Yankee Group
A challenging global economy is demanding more smarts than ever to run a business. Yet, for all our efforts as leaders to use the Internet to connect to everyone inside and outside of our company to obtain those smarts, an enormous, silent majority still waits to be tapped. For each human our enterprise touches, there are literally thousands of inanimate things in our paths to them. But lighting, furniture, machines, trucks, pallets and the products we make aren't dumb; they've just been mute. When they're each given a voice to talk about themselves and the world around them, the digital chatter could drown our businesses in data. But that chatter offers the potential to transform what we do: giving us the 'freedom to not', offering truth over trust and guesswork, and finally, selling our customers what they really want. The result: businesses that are leaner, smarter, faster and more creative -- all from listening to the chatter.
M2M Opportunities…Getting it Done
Chris Hill, VP Advanced Mobility Solutions, AT&T
Mobile technology is transforming people’s lives and the way companies do business. Mobile productivity is enabling the real-time, automated, event-driven enterprise, delivering innovative new services and improving efficient use of resources. AT&T’s strategy is to flexibly deliver integrated content, applications and services to any device, anywhere, anytime so inventory can be taught to learn the best routing, machines can call for assistance, money works smarter, and medical history can be brought to life. Our Advanced Mobility Solutions team is leading AT&T innovation in developing packaged and custom solutions, working with our business and technology alliances. The AT&T M2M Application Platform Powered by Axeda enables customers and AT&T to build innovative custom solutions for business.
Salesforce.com, the Social Enterprise, and the Social Machine
Charlie Isaacs, VP of Service Cloud Strategy, Salesforce.com
With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise - leveraging social, mobile, and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services allow customers to:
• Create customer social networks with Service Cloud, Sales Cloud, and Custom Cloud
• Create employee social networks with Chatter and Force.com
• Extend a company’s social enterprise with apps from the leading enterprise app marketplace, AppExchange
This keynote presentation will also feature an introduction to The Social MachineTM , which enables real-time data from connected products to automatically populate salesforce.com, extending the value company-wide.
Rise of the Machines
Mike Wendell, VP Industry Business Solutions, SAP
The Internet has long been a major focus of businesses and is now being used increasingly as a management platform. Taking advantage of the Web as a community, increasingly nimble enterprises will want to coordinate their collaborative activities in a similar manner as online social networks. The Business Web is envisioned as an easy-access, real-time trading network that provides the necessary secure infrastructure, technologies, applications, and content to deliver end-to-end business services optimized for M2M and mobility. By combining services from cloud providers, telecommunication carriers, and application and content providers, the Business Web will serve as a platform for conducting mobile business on the Internet.
Industry Expert Panel: Building the Next Generation of Connected Product Centric Business Models
Robin Duke-Woolley, CEO Beecham Research
Bill Zujewski, EVP Product Strategy and Marketing, Axeda
Bipin Mistry, Senior Director Product Management, Cisco Systems
Mike Wendell, VP Industry Solutions, SAP
Mike Ueland, SVP and GM, Telit Wireless
Ayan Mukerji, SVP and Global Head - Media and Telecom Strategic Business Unit, Wipro Technologies
Energy, automotive, healthcare, retail and manufacturing are just some of the major vertical markets actively deploying M2M-based applications today. M2M’s breakthrough potential lies in companies using the technology to create wholly new products and services, or in adding better quality of service to existing ones. This panel of industry leaders will share their experiences and opinions on the key trends, technologies, and strategies that will define the next generation of connected product and M2M solutions.